Roger Dario recently redesigned the brand mark and retail-facing products for 49th Parallel Coffee Roasters. I was excited to change this one for the Star Wars Coffee Design Series. 49th Parallel forms the border between the Canadian provinces British Columbia, Alberta, Saskatchewan, and Manitoba (to the north), and the U.S. states of Washington, Idaho, Montana, North Dakota, and Minnesota (to the south).
It reminded me of the Kessel Run, which is a hyperspace route used by smugglers and freighter captains to move spice through the mines of Kessel to earn money off their ilegal trading. It's most famous because Han Solo and the Milennium Falcon made the run in a history-making, record-breaking 12 parsecs. Wookieepedia says, "The route involves several extreme changes in velocity in order to jump to, and drop out of, light speed with the minimum time spent out of hyperspace while making drops, pick ups or tight turns. It was therefore the source of much bragging between smugglers."