Foursquare Hub Brand
The Foursquare Hub is an online network for leaders within the community and a database to record growth both in finances and attendance. The Director of Communications wanted a mark that implied online networking, but also digital safety and security.
We based this mark of the honeycomb concept—how several honeycombs come together to form a beehive. Foursquare parallels this concept as it is several entities coming together to make a whole. The Hub mark is a honeycomb, a home, and a finger clicking a mouse. Multi-dimensional in meaning just as The Hub is multidimensional in its users and it’s usage.
As of June 2015, more than 3,000 users are anticipated when The Hub is launched at the end of the year.