Lakers Preseason 2016

CHALLENGE

AEG Worldwide is responsible for promoting each Los Angeles Lakers preseason game played at their Los Angeles and Las Vegas venues. AEG Marketing supplied the tagline “New Team, Same Dream,” and I was tasked with creating the design. With Kobe Bryant retiring last year, the Marketing team wanted a design that highlighted the Lakers’ new coach, Luke Walton, and their young standout players, Brandon Ingram and D’Angelo Russell. They wanted something similar to the Kardashian image—boxy, strong, simple, and clean.



SOLUTION

Using the Lakers alternative “L” logo, I created slanted containers to add motion. Also, because the containers were derived from the Lakers logo, a subtle theme of unity was created and reinforce the “New Team”. To complete the “New Team, Same Dream” I created a background using a Photoshop cloud brush to reveal the Lakers championship banners.  



RESULTS

Jeanie Buss liked this so much she used it on her own social media accounts to promote the 2016 preseason.



DATE

2016



CLIENT

AEG Worldwide, AEG Marketing, Los Angeles Lakers



ROLES

Art Director + Designer

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