Movies Anywhere Brand

CHALLENGE

I was hired by Movies Anywhere shortly after the development of their name and logo by from Salt Branding, I was tasked with developing a brand extension to complement the logo, enforce the brand position, and support marketing needs. 

SOLUTION

Movies Anywhere is a digital locker service that connects most of a user's digital retail partners together. It brings a user's digital movies from the five Hollywood studios: Walt Disney, Warner Brothers, 21st Century Fox, Universal Pictures, and Sony Pictures together in one app called, 'Movies Anywhere’.

To convey this visually, I conceptualized a design system using a complex hexagon. When looking at a hexagon, it can become a few different objects— a storage box, a house, a pinwheel, or a honeycomb. Representing how Movies Anywhere is either a user's digital storage box, movie home, or one piece in a complex hive. Pieces come together to create this hexagon, just like Movies Anywhere's studios, retailers, and a user's digital movie collection. The layers add depth, acknowledging Movies Anywhere's extensive library (over 7,000 titles). Hexagons can serve as a texture, as seen by the honeycomb texture or as graphic elements (containers, footers, tags). 

DATE

2017

CLIENT

Movies Anywhere, Walt Disney Studios

ROLES

Art Director + Graphic Designer 

RESULTS

• 2017 DEG Emiel N. Petrone Innovation in Entertainment Technology Award
• 2018 Deloitte Media and Entertainment Innovation Award
• “Fan Favorite App” in the Google Play Best of 2018 Awards nomination