"Multiply" was the 2014 theme for Foursquare Connection's annual convention. This theme was centered on the belief that a healthy leader will lead healthy organizations to mulitply and create a healthy movement. Set in Dallas, Texas, Glenn Burris, Jr. led attendees in a historical time for Foursquare's history: a decision to reimagine the way Foursquare is structured He was also ratified as the president for the next five years.
We picked colors very symbolic of Texas, doing research based on Texas's sports team—a culture very ingrained in Texans. Since "Multiply" is about one unit reproducing multiple units to create a whole we created a 3D cube, made out of different tints of blue and red. A multi-dimensional object made out of multiples. It also doubled as a pin wheel. For key art, we used Texas-inspired repeating patterns: wood panels, cowboy books, hats, rope, spurs, or the spirals of the Texas state fair ferriswheel.
There were more than 3,000 registered attendees for Connection 2014, including those from the U.S. and 41 other countries.
Art Director + Graphic Designer
Opening Session Slide
Jim Scott, Vice President of Global Operations, and Glenn Burris Jr., President, open Foursquare Connection 2014. | Photo by Allison Harp
Social Media Slide
Emcees Meaghan Mitchell and John Fehlen introduce our 2014 social media to attendees. | Photo by Allison Harp
Keynote Speaker Background Slide
Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference | Photo by Allison Harp
Keynote Address by Daniel Brown
In this video, you can view how the experiential design utilizes the Multiply theme.
Annual Report 2014
Each year, the Annual Report uses the branding and theme to convey important statistics and figures from the previous year.
This is sent out to five months prior to the convention. | Art Direction
The self-mailer was a four-panel gatefold highlighting convention at Dallas. | Art Direction
Promotional Pack Build-Your-Own-Box
The district promotional pack is sent out to our 14 districts to equip them in promoting convention. 2014's pack included a build your own display box activity.
Promotional Pack Custom CD Case
In the promo pack, we included a CD of assets district offices would need to promote convention. We built 14 custom hexagon CD case to play off the multiplication theme for the year.
Foursquare Leader Magazine Double Issue
The 2014 event guide was an 80-page publication combined with our triannual magazine, Foursquare Leader. The convention attendees in Dallas received the event guide with a special cover to commemorate the convention.
Event Guide Table of Contents
The event guide was planned with four different audiences in mind: online attendees at home, on-site attendees at Convention, English speaking, and Spanish speaking. We had a Spanish blurbs throughout the magazine with a few pages of Spanish-only text toward the back end of the guide.
2014 Event Guide's Speakers + Guests opening pages
Connection 2014 DVD Packaging
Packaging for the main session talks DVD. We sold two in-house DVDs and two audio CDs in our merchandise store.
Connection 14 Online Article
The Multiply header image for the Connection 2014 recap online article.
Instagram Posts from Connection 2014
Our content team was in charge of the posting for social media, but all the items featured were art directed or designed by myself or my team. Onsite, I also managed and art directed the onsite photographer (the image on the right).
Convention emails from December, online streaming email from April, and an onsite email from the event. These emails were mobile friendly.
Signage for the opening walkway to the general sessions. | Photo by Allison Harp
Easel signage for schedule and room locations. All signage needed to be bilingual. | Photo by Allison Harp
One of our volunteers greeting attendees in our Connection team t-shirt, her lanyard, and canvas tote bag. | Photo by Allison Harp
We made a special window cling to let attendees know where registration and the exhibit hall were located.
Large Directional Signage
Mall map designed to help attendees navigate the exhibit hall
Signage designs for registration