Ontario Reign Superhero Jersey
Ontario Reign asked for a few special event jersey designs for Red Cross' Super Hero night. They wanted a jersey that mimicked the Batman or Iron man suit armor.
I proposed a new design based on which Super Heroes were currently trendy and popular. Deadpool had been released earlier that year and had been a surprising box office hit. I felt like many fans would be drawn to the Deadpool jersey and this would also be something different than what they expected. In my research, I discovered several minor league teams had already done Batman or Ironman.
AEG Worldwide, Ontario Reign
Art Director + Designer
Minor League Hockey Examples
Research from other minor league hockey teams' super hero jersey designs.
Initial Image Research
Client asked for a batman-like jersey design for Superhero Charity night. Instead of the bat across the chest, I placed the silhouette of the Reign's crown.
I proposed this Deadpool design to the client because I wanted to create a jersey that had a more relevant Superhero to increase fan engagement. I felt Deadpool was more trendy since the movie had premiered in early February 2016 to rave reviews. The Deadpool jersey had an Reign crown silhouette for the belt buckle and hockey sticks instead of swords on the back of the jersey.
Final Jersey Design
The Ontario Reign logo was added to the front of the jersey.
Ontario Reign Announce the Jersey on Twitter
Deadpool Special Event Jersey for the Ontario Reign (LA Kings minor league affiliate)
Jersey in Action
Ontario Reign players wearing the jersey on January 22 against the San Diego Gulls.
Fan Love on Instagram
Fan Love on Twitter
Deadpool's Reddit Page