Ontario Reign Superhero Jersey
Ontario Reign asked for a few special event jersey designs for Red Cross' Super Hero night. They wanted a jersey that mimicked the Batman or Iron man suit armor.
I wanted to propose a new design based on which Super Heroes were currently trendy and popular. I felt like Batman and Ironman were pass their relevancy a bit and wanted to propose something different. Hollywood Reporter wrote, “Deadpool grossed a record-breaking $132.7 million over the three-day Valentine's Day/Presidents Day weekend, one of the best showings of all time for a superhero movie and shattering all expectations.” Many have praised the movie for bringing a different, albeit slightly inappropriate, spin to the current comic book genre. Ryan Reynolds was nominated for a Golden Globe for Best Actor in a Musical or Comedy and given a Hollywood Star because of his work in Deadpool. I thought many fans would be drawn to the Deadpool jersey, especially since I found other versions of Batman or Ironman in my research.
AEG Worldwide, Ontario Reign
Art Director + Designer
Minor League Hockey Examples
Research from other minor league hockey teams' super hero jersey designs.
Initial Image Research
Client asked for a batman-like jersey design for Superhero Charity night. Instead of the bat across the chest, I placed the silhouette of the Reign's crown.
I proposed this Deadpool design to the client because I wanted to create a jersey that had a more relevant Superhero to increase fan engagement. I felt Deadpool was more trendy since the movie had premiered in early February 2016 to rave reviews. The Deadpool jersey had an Reign crown silhouette for the belt buckle and hockey sticks instead of swords on the back of the jersey.
Final Jersey Design
The Ontario Reign logo was added to the front of the jersey.
Ontario Reign Announce the Jersey on Twitter
Deadpool Special Event Jersey for the Ontario Reign (LA Kings minor league affiliate)
Jersey in Action
Ontario Reign players wearing the jersey on January 22 against the San Diego Gulls.
Fan Love on Instagram
Fan Love on Twitter
Deadpool's Reddit Page