Movies Anywhere
The Walt Disney Company’s digital service launched in 2017 as a locker service for consumers’ purchased movies from Disney, Sony, Universal Studios, and Warner Bros. It has 14 different platforms and retail partners across mobile applications, television, and web desktop devices with streaming capabilities.
Movies Anywhere 2021 Key Art
OVERVIEW
Movies Anywhere sought to revolutionize home entertainment by re-creating the movie lover theatrical experience digitally. Movies Anywhere launched product features for movie renting, joint streaming engagements, movie promotions and sales, and opportunities to celebrate its movie collector audience.
MY ROLE
I was at Movies Anywhere for 5.5 years with a matrix reporting structure to both the VP of Marketing and Business Development and the Director of Product & Product Design. I oversaw the creation of over 60 creative campaigns including new feature launches, product marketing, platform integrations, retail brand partnerships, and brand partner promotional offers.
KEY ACHIEVEMENTS & RESULTS
A few key accomplishments from my time at Movies Anywhere:
• Built the marketing design team from the ground up in 2017 and transitioned the team into an end-to-end visual design team in 2020. Team reported to the Director of Product Design with a dotted line to marketing.
• Marketing co-lead and product design representative to Hollywood studio partners and internal and external stakeholders.
• Successfully implemented a branded experience throughout the user journey: from the marketing identity and promotions to the product marketing and user experience on mobile applications, web/desktop, and 10-ft television devices.
• Established content merchandising framework and delivery pipeline to promote 5-10 weekly movie sales across mobile applications, web, and 10-ft television devices and 8 retail brand partners.
• Built an email message framework and classification system to scale the production and execution of weekly CRM.
DIG DEEPER WITH THESE CASE STUDIES
🔒 Leadership & Process
🔒 Brand Experience
🔒 Content Merchandising
🔒 Product Marketing Campaign Strategy
Message Framework
(Coming Soon)
Want more? View the archive of past graphic design and product design work.