Profile Avatars
Movies Anywhere uses avatars to identify different profiles within a registered user’s experience. Profiles can change the rating based on an adult and child consumer, and also identifies a user in a ‘Watch Together’ session.
ROLES
Art Director
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Movies Anywhere wants to provide users with a personalized, customized, and identifiable experience.
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Profile Avatars can help users identify their specific profile and age-gate their children.
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Unique and custom profile avatars to engage users to create their own self-identifiable profile.
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Users will be drawn to unique illustrated avatars—available exclusively at Movies Anywhere.
Challenge
How might we create a way for users to visually distinguish the different profiles in the same account?
Solution
Create unique and custom profile avatars to acquire & engage Collectors. Exclusive to Movies Anywhere.
Product & Market Competitive Research (from 2018)
Four Original Concepts
We wanted to make sure the avatars were unique and exclusive to Movies Anywhere so we used the brand pillars to build four concepts from.
MOVIES FIRST
Movies and characters are a priority with Movies Anywhere getting out of the way. We would use pre-approved character images from each Studio (over an MA background) and have a large selection for users to choose from.
EASE OF ACCESS
Using shapes from the brand extension a simple set of identifiers would be created. In this example, hexagon shapes form different symbols and focus on how Movies Anywhere brings your movie libraries together.
YOUR MOVIES, TOGETHER AT LAST
Movies Anywhere brings your movies together—popular IP, characters, logos, and objects all in one place. Our customized icon set focuses on a unique presentation of the avatars with a MA color highlight to engage collectors.
PULSE ON TECH, ENTERTAINMENT
AND CONSUMERS
Generic movie genre avatars focus on Movies Anywhere’s key value prop: bringing your retailers and your studios together in one place and bring direct value to MA.
Four Final Concepts (in 2018)
Designed & Illustrated by Chris Sequeira
PROJECT DETAILS
Client // Movies Anywhere (Disney)
Year // 2018 & 2019
TEAM
VP, Marketing // Tina Rubin (2018)
Director, Product Design // Guy Schackman
Director, Marketing // Courtney Wachs
Director, Marketing // Elizabeth Powers (2018)
Sr. Manager, Editorial // Eric Anderson
Product Designer // Adeel Fahimullah
Art Director & Design Manager // Nicole (That’s Me!)
Lead Designer // Chris Sequeira