All-Star Chef Classic 2017

I was digging through some old files and found my All-Star Chef Classic concept that was killed ultimately by the marketing team.

A Different Competition at LA Live

Since this was the All-Star Chef Classic at L.A. Live aka close to Lebron’s house. The concept I pitched was All-Star Chefs competing against each other, using Lebron’s classic dust in the air pre-game ritual. I thought it was pretty great but Marketing wanted a more traditional promotional poster.

A quick GIF to show the composite process.

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