Movies Anywhere
The Walt Disney Company’s digital service launched in 2017 as a locker service for consumers’ purchased movies from Disney, Sony, Universal Studios, and Warner Bros. In the first year, fans streamed more than 35 million movies on more than 100 different devices.
Movies Anywhere 2021 Key Art
MY ROLE
I was at Movies Anywhere for 5.5 years with a matrix reporting structure to both the VP of Marketing and Business Development and the Director of Product & Product Design. Leading a team of two and working closely with a 10-person marketing team, I oversaw the creation of over 60 creative campaigns including new feature launches, product marketing, platform integrations, retail brand partnerships, and brand partner promotional offers.
CROSS-FUNCTIONAL TEAMS
Marketing
Product Design
Product
Data & Analytics
Business Development
Legal & Business Affairs
DESIGN ROLE
UX Design
Visual Design
Product Marketing
Content Design
DELIVERABLES
Merchandising
Design System
User Journeys
User Stories & Flows
Brand & Identity
360 Campaigns
Platform Integrations
Retailer Partnerships
Product Illustrations
Avatars
CRM
Paid Media
Review Documentation
User Research & Testing
TOOLS
Figma/Sketch
Invision App
Photoshop
Illustrator
InDesign
After Effects
Keynote/PowerPoint
JIRA
Google Drive
Excel
Confluence
Braze
Tableau
UserResearch.com
Zeplin
KEY ACHIEVEMENTS & RESULTS
A few key accomplishments from my time at Movies Anywhere:
• Built the marketing design team from the ground up in 2017 and transitioned the team into an end-to-end visual design team in 2020. Creating over 60+ campaigns from product marketing for new features to platform integrations for new device partners.
• Pitched highly-touted visual design features and new product feature release campaigns to Hollywood marketing executives.
• Successfully implemented a branded experience throughout the user journey: from the marketing identity and promotions to the product marketing and user experience on mobile applications, web/desktop, and 10-ft television devices.
• Established content merchandising framework and delivery pipeline to promote 5-10 weekly movie sales across mobile applications, web, and 10-ft television devices and 8 retail brand partners.
• Built an email message framework and classification system to scale the production and execution of weekly CRM.
TAKE A CLOSER LOOK
🔒 Leadership & Process
A deep dive into the tools and processes I used at Movies Anywhere to evolve my marketing design team into a visual design team.
🔒 Leadership Tools
Tools myself and my team developed to communication between the visual design team and our cross-functional partners.
🔒 Brand Experience
A case study on the year long process to evolve the Movies Anywhere brand experience to be more engaging for our target consumers.
🔒 Content Merchandising
A case study on the content merchandising system my team developed for marketing and promotions on Movies Anywhere.
🔒 Product Marketing Campaign
A case study on how my team created a three-pronged campaign for the “My Lists” product feature launch.
🔒 Message Framework
A breakdown of the message framework and design system I proposed for CRM campaigns.
For access to these deeper dives, please reach out to me ›
Want more? View the archive of past design work ›