Partner
Integrations
Manage and ensure Product Identity and Movies Anywhere brand is consistently represented through retailer, affiliates, and Studio partnerships and cross-platform integrations and promotions.
ROLES
Art Director, Designer
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The Movies Anywhere experience should be consistent whether in service or outside the service.
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Product identity and merchandising placements through all retailers, Studio partners, and platforms.
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Brand presence for Movies Anywhere begins with our partners.
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Users take part in the Movies Anywhere experience before they enter the service.
Challenge
How might we create consistency and impact with our retail, Studio, and platform partners before consumers enter our service?
Solution
Movies Anywhere branded visuals and messaging will carry the brand through line the entire experience (even prior to registration).
Spider-Man: No Way Home cross-promotion on Samsung SmartTV (2021)
The omnichannel purchase promotion was used to drive new television platform registrations and users. During the promotion, the average app opens increased by 26% and average installs increased by 48%.
Campaign Designer | Chris Sequeira
Production Designer | Nicole Chin (That’s Me!)
My team and I have led and overseen brand creative and product design for partnerships and platform integrations, including new platform launches and cross-platform promotions, as well as new retailer launches and cross-retailer promotions, and product marketing through Studio and affiliate partnerships.
Below is a summary of the most creative or engaging partnerships over the last five years:
Affiliate Partnerships
My team leads and oversees all creative production with affiliate and public relations partnerships, including but not limited to: Collider, Screen Rant, Media Play News, Engadet, the DEG, and social media influencers.
Sponsored video with Geek and Tech influencer Brian Tong
In partnership with the Marketing team and the PR lead, my team oversees the brand representations and product marketing throughout all affiliate marketing promotions.
Platform Integrations
My team focuses on product identity within marketing and product marketing, working on platform integrations before a user registers and begins using the service.
We created custom 10-ft App Badges because of the varying platforms and ratios. This helped us control the gradient and colors better as the televisions vary in color calibrations and live screen sizes.
My team oversees all platform integrations and App Store representations.
Additional Platform Integrations: Apple TV, Android TV (Google TV & Chromecast), Roku, LG TV, VIZIO TV, and Xbox game consoles.
Studio Integrations
My team focuses on product identity within marketing and product marketing, working on platform integrations before a user registers and begins using the service.
Warner Bros. Redemption Page
Additional Studio redemption integrations: Disney (and formerly 20th Century Fox), Sony Pictures and Universal Studios.
Retailer Integrations
My team focuses on product identity within marketing and product marketing, working on platform integrations before a user registers and begins using the service.
Vudu (Desktop) and Microsoft Movies & TV (Mobile)
Additional Retailer integrations included Apple, Google Play, Vudu, Xfinity (Where Applicable), Verizon (Where Applicable), & DIRECTV.
PROJECT DETAILS
Client // Movies Anywhere (Disney)
Year // 2017-2022
TEAM
VP, Marketing // Tina Rubin (2017-2018)
Director, Product Design // Guy Schackman
Director, Marketing // Courtney Wachs
Sr. Manager, Editorial // Eric Anderson
Sr. Manager, Partner Marketing // Angie Cerezo (2017-2019)
Sr. Manager, Partner Marketing // Uday Malhotra (2021-2022)
Art Director & Design Manager // Nicole (That’s Me!)
Lead Designer // Chris Sequeira
Production Designer // Allison Rabelo